A lot of professions come with certain trappings – especially when it comes to food. Lawyers seem to drink a lot of coffee, teachers eat a lot of apples, doctors consume inordinate amounts of Weetbix Up ‘n’ Go and movie critics imbibe more than their fair share of popcorn. When it comes to magazines, the confection of choice is cupcakes. I’m not sure why – I can only assume it has something to do with a generally perceived notion that girls who work at glossies need a certain amount of fattening up (total fallacy by the way).

Whatever the reason, our office sees a lot of cupcakes. And I have never seen such delightfully coordinated cakey goodness as this. These came courtesy of Sony – a sweet reminder that its new Cybershot digital camera has just hit the market.

You see, you see what they did there? Where they managed to get black cake I’m not sure, but they were a hit alright. My personal favourite was the gold one. Both camera and cupcake. Deliciously genius.

Sony Cybershot T-series camera, $599, 1300 137 669.