What’s your must-have item in store at the moment?
“The Shona Joy Armidala dress in electric-blue – it's a hot little party number and the colour is fab. I also love the Stardust miniskirt in silver foil, and I can’t get enough of the divine Magali Pascal silk dresses with stud detailing.”

What’s your bestseller?
“The Shona Joy Choir dresses sell out the moment we put them on the shop floor – the style suites almost every body type and the new embroidered styles are amazing. Accessories wise – the Let's All Go To Mexico canvas totes never stay on the shelves for long.”

What’s your favourite trend at the moment?
“Sleeves with lots of volume teamed with minis – it’s a great way to bring catwalk looks to the street. I am also really loving anything made from silver, PVC or a wet-look fabric.”

Who are your celeb regulars?
“Being in Bondi Beach, lots of celebs come in – Miranda Kerr, Erin Wasson, Claire Danes just to name a few.”

What is your never-fail gift recommendation?
“We sell Sohum Body Cremes and Candleirs – the Creme De La Creme in Apple Fig & Vanilla is definitely a favourite. We also sell One Love jewellery and the zebra necklaces made from shells are just to die for.”

What was the last thing you bought from the store?
“The denim paper-bag waist skirt – it's a great basic and can be dressed down with a tee or glammed up at night.”

Any crazy customer stories?
“The whole of summer is pretty crazy in Bondi Beach – with just two fitting rooms it can get pretty hectic with queues out the door.”