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aka Amy Starr, beauty editor
Star sign Gemini, which means that I change my mind about which lip gloss is my fave on a daily basis.
Wish list  A cream that gets rid of pimples in five minutes instead of eight hours, permanent lash extensions, a faster way to get highlights and anything limited edition.
Can be found Painting each fingernail a different colour (to really see how they look), surrounded by a mountain of pretty bags which seem to arrive every hour of every day.


Matchy-matchy

Posted: 31 July 2008

Here’s the thing – despite the fact that I write this blog for a doubleya-doubleya-doubleya (as in www, not George Bush), I’m actually a bit of a technophobe. I mean, I like it, I just don’t trust it. I love my Macbook as if it were a member of my family, but if something suddenly went wrong, if the screen went irreparably blank, I’d have to put it straight in the garbage. I know, I know – that makes me all terrible and Generation Y and wasteful. And I’m not proud of it. The part of technology I do understand though is e-commerce. Making frequent purchases at the click of a button with card numbers as opposed to cash (you know you’re overdoing it when you know your number by heart) then waiting impatiently for it to arrive is something of a rite of passage in this office. Making beauty purchases, however, can be a little tricky. Very handy if you’re a repeat buyer but risky if it’s something new. And then I heard about another piece of technology that makes perfect sense - Classified Cosmetics online virtual colour matching tool. They make a very lovely fine-mist-of-a-spray foundation called Era Face which is great on the face but also very handy for covering up things like scars and tattoos. Let’s say you’d like to give this stuff a go, but of course, you have no idea what colour you’d be. You just hop straight on to their website - www.themakeupbusiness.com.au, find the Automatch page (here), and type in your current make-up name and shade. Hey presto, they tell you what colour you should get from their range of ten different shades. The site uses 9500 existing foundations in their listing so if yours isn’t there, you’re damn unlucky. Personally, I think this nifty tool should be added to every site that I’ve ever bought from. Imagine it… tap, tap, tap – you could enter in all the make-up your normally wear and it would calculate your colouring accordingly. Then when I try to buy a dusty-rose coloured frilly top, it could come back with, ‘Error. This shirt won’t look any good on you. Your transaction has been unsuccessful.’ When my Macbook is that practical, I might even adopt it.   






 


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