Jean Paul Gaultier designs for Diet Coke

Diet Coke is about to get a whole lot more fashionable, with the company announcing it has hired Jean Paul Gaultier as their creative director.

March 13, 2012

Diet Coke is about to get a whole lot more fashionable,  with the company announcing it has hired Jean Paul Gaultier as their creative director.

In the past, coke has collaborated with designers like Marni and Karl Lagerfeld, who Jean Paul is replacing. He’ll be responsible for designing new bottles as well as assisting with retail and advertising concepts.

Sadly his genius will only available in Europe, so if you can’t afford the plane ticket, get your coke-collab fix by checking out the new ad here.

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