Sportsgirl launches Window Shop

Love a good window shop? Well, Sportsgirl is taking the concept of street browsing to a whole new level.

February 16, 2012

Love a good window shop? Well, Sportsgirl is taking the concept of street browsing to a whole new level.

The leading Aussie fashion brand is set to launch Window Shop, an innovative digital program that will provide shoppers with a buy-all version of the Sportsgirl website in the shop front of their nearest store.

The program will use their already established code system and pair it with iPad and mobile technology to allow a round-the-clock shopping experience from online windows that will be updated weekly. Each mobile purchase will then be quickly sent out with a gift added to every item purchased.

The first store to launch Window Shop was the Chapel St site in Melbourne and the Paddington St store in Sydney is set to launch next week.

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