Some of Australia's most famous faces have fronted the iconic swimwear brand.
Camille Rowe has been revealed as the face of Seafolly’s Spring/Summer 2013 range.
The retail chain has come under fire again over its advertising campaigns.
Pretty blooms aren't just for summer
Clever finds to brighten up your wardrobe
This office staple gets a seriously fun makeover
Would you like fries with that dress?
Ditch your coat in favour of a chic cape this winter (superpower optional)
Give your winter wardrobe a boyish twist with lace-up kicks
Navy is so 2012, this year it's all about shocking shades of cobalt
Move over stripes, spots are back on the scene
Show your jewellery box a little tough love.