Interview: Jamie Lee, Suede Online
POSTED 30.11.2011 @ 13:52
Australia’s Next Top Model alumni Jamie Lee is not just a pretty face – in fact, the Adelaide beauty is putting her fashion know-how to good use as the brains behind Suede Online.
The online boutique has only been live since October, but has already made its mark with a canny mix of Australian and international designer labels.
We sat down with Jamie to find out her picks of the season.
How would you describe your personal style?
My personal style is very much the Suede style – loose fitting, easy to wear, flowing garments, laid-back, luxe style.
What’s the last thing you purchased?
An Endota Spa rosehip & myrrh face mask – amazing!
What’s your go-to outfit if you want to impress?
My go-to outfit would be a Camilla kaftan – easy to throw on, hot colours, and drapes beautifully.
What’s your signature scent?
Ralph Hot by Ralph Lauren.
What’s your go-to beauty look?
Simple and fresh. Less is more. Glowy Laura Mercier foundation, lots of mascara, and a blush pink cheek and a gloss.
Who do you see as your customer?
My customer is a girl between the ages of 20-40; effortlessly cool, doesn’t particularly follow a trend, but always looks the part. She is laid back but totally in control of her own style.
What do you look for when you’re on a buying trip or looking at new labels?
I look for fresh pieces that will last a few seasons. I try to keep my buying to easy, effortless pieces and something you can throw on without trying too hard.
What’s been a top-selling item for you recently? Story By Tang’s oversized tees and dresses – they sold out in the first two days.
What do you see as the strongest trends for the spring/summer season?
Definitely pop colours – for example, the gorgeous jumpsuits by Karla Špetić are so bright and fresh.
What’s your must-have item that’s currently in stock? CC Skye’s The Onie Messenger in black. It’s easy to wear and will complement any outfit. Any way you wear it, any place you take it, the Onie just works!
For more information, visit
suedeonline.com.au.